The objective of this course is to enable the student to learn the
different aspects of the Strategic Management which has become indispensable in the
present day corporate world.
It will expose him to the different stages involved in the
Strategic Management Process and also to several case studies.
S.No
Topics
Session
I-Introduction
Introduction to Strategic Management, Concept of Corporate Strategy, Strategic Management Process, The 7-S Framework, Corporate Policy and Planning in India
1-6
II-BoDs and Top Management
Board of Directors - Role and Functions, Top Management - Role and Skills, Board Functioning - Indian Context
7-9
III- Environmental Analysis
Environmental Scanning, Industry Analysis, The synthesis of External Factors, External Factors Analysis Summary (EFAS), Internal Scanning, Value Chain Analysis, Synthesis of Internal Factors, Internal Factors Analysis Summary (IFAS)
Strategy Implementation, Organization Structure, Corporate Culture, Diversification, Mergers and Acquisitions
CASE STUDY III
27-28
VI-Evaluation and SIS
Evaluation and Control, Strategic Information Systems
29-31
VII- Other Strategic Issues SMEs and NPOs
Other Strategic Issues, Small and Medium Enterprises, Non- Profit Organizations
32-35
VIII - Summary
Summary
36-37
Marketing Management.
R Srinivasan, Strategic Management - The Indian Context, 3rd Edition, PHI, 2008.
R Srinivasan, Case Studies in Marketing - The Indian Context, 4th Edition, PHI, 2008.
Robert A Pitts an David Lei, Strategic
Management, 4th Edition Cengage Learning, 2006.
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